A bit about me

A bit about me

As humans, we love that high five or that smile, or that moment in traffic where someone lets you go in front of them. This is part of what makes being a designer so great for me. I see interaction design as an opportunity to do what I love doing and knowing that it’s meaningful for a bunch of other people.

A bit more:

I was born in Belgium, but actually grew up in a place called Newton, Massachusetts. It's a nice place with a lot of snow, and history, and a bunch of super smart smarty-pants. But surprisingly some talent emerged from there as well which includes Matt Damon, Amy Poehler and Matt Leblanc. After high school I moved to Israel for a few years and then in 2009 my brother Omer, my dad Shimon, my sister Vered and I started a waffle restaurant in Oregon called Off The Waffle. This was a pretty wild ride. The business quickly expanded to three locations and 50+ employees, and I matured a lot in a very short amount of time.

What was also interesting about this time period is that this was when smartphones first came out (remember that?). I became really curious about digital products, and my first instinct was actually to fly to India (and grow a huge mustache), to travel but also to try and build my first digital product. I learned that I had a huge curiosity and I moved back to Israel to feed that curiosity. Since then, I have been learning non-stop about design and products; from data visualization to calligraphy, to the never ending nebula of AI tools and continuously changing ways to solve design problems.

So...this is the part of the story where you come in!
I'd love to hear what you're up to

In addition to work stuff, I'd love to chat about:

As humans, we love that high five or that smile, or that moment in traffic where someone lets you go in front of them. This is part of what makes being a designer so great for me. I see interaction design as an opportunity to do what I love doing and knowing that it’s meaningful for a bunch of other people.

✈️

Travel shenanigans

I've had a lot of adventures including (not limited to) having kidney stones in a Bolivian jungle.

🏫

Teaching design

I love to share the knowledge that I've learned so far with up and coming designers.

🎵

The sound of music

I play blues harmonica and a bit of drums. I love anything from gospel to the Grateful Dead.

🏃

Sport and spirit

I try to be present with my body and soul by running, snorkelling, swimming laps or just meditating.

📙

Book drinking

Mostly reading non-fiction and historical fiction. Right now I am reading Pillars of the Earth.

🌱

Soil therapy

Parent of many plants. I anxiously wait for them to grow so that I can eat them and plant more.

Experience

Experience

2022-2026

Salesforce

Sr. Product Designer

Led UX for Capacity Planning and Data Capture at Salesforce, launching dashboards that improved capacity visibility and forecasting accuracy. Streamlined data capture workflows, reducing manual effort by 30% and increasing submission efficiency by 25%. Partnered cross-functionally to ship research-driven solutions that improved adoption, usability scores, and operational decision-making.

2019-2022

Designlab, CareerFoundry

Product Design Mentor

Mentored aspiring product designers at Designlab and CareerFoundry, providing structured feedback on UX research, interaction design, and portfolio strategy. Coached 20+ students through real-world projects, improving design thinking, usability testing skills, and job readiness. Supported career transitions through critique, stakeholder storytelling, and human-centered design best practices.

2019-2021

Fiverr

Product Designer

At Fiverr, I led design projects for the native mobile apps as well as for data-oriented dashboards, buyer & seller tools in the web product. Orchestrated 20+ projects that involved multiple teams within Fiverr

  • Established, maintained and contributed to design systems

  • I was the establishing designer for Fiverr’s localization team which was responsible for growth in international markets

2018-2019

Vonage R&D Center

Product Design Lead

I owned the UX/UI design for the R&D of Vonage. I designed apps on all platforms (iOS, Android, Web and Native Desktop).

  • Product research, competitive analysis and design for 30+ features in 10+ products

  • Maintained and contributed to a design system used in all products serving 500k+ users

Education

Education

2012-2015

Shenkar College

Data Visualization, Product Design, Mobile Applications

2016-2017

Elevation Academy

Front-end development; HTML, CSS, React, Node.JS

2017

Netcraft Academy

User Experience Design

2009-2010

Lane Community College

Math, Spanish, Acting

2007-2008

De Anza College

Piano, Environmental Studies

Dave Orian

Dave Orian

Dave Orian