As humans, we love that high five or that smile, or that moment in traffic where someone lets you go in front of them. I love that I can have a positive effect as a human. To me, product design is an applied, scalable way for me to dole out those high fives to the people I design for.

A bit more:

I was born in Belgium, but actually grew up in a place called Newton, Massachusetts. It's a nice place with a lot of snow, and history, and actually at least three famous people (Matt Damon, Amy Poehler and Matt Leblanc). After high school I moved to Israel for a few years and then in 2009 my brother Omer, my dad Shimon, my sister Vered and I started a waffle restaurant in Oregon. This was a pretty wild ride. The business quickly expanded to three locations and 50+ employees, and I matured a lot in a very short amount of time.

What was also interesting about this time period is that this was when smartphones first came out (remember that?). I became really curious about digital products, and my first instinct was actually to fly to India (and grow a huge mustache), to travel but also to try and build my first digital product. I learned that I had a huge curiosity and I moved back to Israel to feed that curiosity. Since then, I have been learning non-stop about design and products; from data visualization to calligraphy, to the never ending nebula of AI tools and continuously changing ways to solve design problems.

So...this is the part of the story where you come in!
I'd love to hear what you're up to

In addition to work stuff, I'd love to chat about: